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MediaBuyerPlanner: Pace Communications, the parent company of Exclusively Weddings, is launching Quinceanera Elegante, a catalog for the U.S. quinceaera market. With its website and catalog, Pace says the company will be one of the first multi-channel quinceanera product providers.
According to Pace, the quinceanera ceremony has evolved into a lavish event, with hosts typically spending $5,000 to $10,000, and often much more. Demanding everything from invitations and parting gifts for hundreds of guests to formalwear to numerous ceremony and party celebration items, quinceaneras flood the market with approximately $300 million every year.
"With approximately 400,000 Hispanic girls turning 15 every year, there is a huge and growing market for quinceanera products," notes David Stubbs, Director and General Manager of Quincenarea Elegante.
The catalog is available online at QuinceaneraElegante.com or through quincegirl.com, a national print and online quinceanera magazine.
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