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During a time when advertising in Hispanic media has been on the rise, Marketing y Medios, a VNU Business Media publication, has announced that it will cease to publish as a stand-alone magazine and will instead become a monthly Special Report in selected copies of Adweek, Brandweek and Mediaweek.
The move will be effective Jan. 2007. Circulation will increase significantly, according to the publisher.
The magazine will continue to publish features such as Agency of the Year and Media All Stars and "remains committed to the events that support these franchises," according to a statement. However, founding editor Laura Martinez will be leaving the magazine.
The Marketing y Medios website will continue in its current form.
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