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MediaBuyerPlanner: A number of new lists have hit the market for direct marketers to purchase, according to Direct Magazine.
These include a list of over 5,000 consumers who have bought dietary supplements in the second quarter from Harvest Nutritional Products. Managed by Macromark Inc., the list includes both postal and telemarketing files.
The InterACT catalog buyer database holds 8.3 million current buyers, which incorporates catalog, publishing and internet data appended with demographics from InfoUSA.It can be accessed through Millard Group Inc.
VentureDirect Worldwide is offering a Horticulture and Landscaping Professional database with names of subscribers to such titles as Arbor Age, Outdoor Power Equipment and Sports Turf. The list holds more than 101,000 postal addresses and more than 31,000 email addresses.
Nearly 70,000 subscribers to a Living with Diabetes newsletter can be accessed via MetaResponse Group Inc. The files, of health-conscious consumers who created personal profiles at eDiets.com, include height, weight, body type and weight-loss goals.
A list from WebMD Pharmacy includes 51,000 retail pharmacy professionals with both postal and email addresses available. The list is handled by Worldata.
The article includes phone numbers of the list management companies.
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