Opinion, Analysis and News from MarketingProfs Opinion. Commentary. News.
BLOG HOME RSS/XMLBOOK CLUBMARKETING PROFS
   
 
10.03.06

ABC Wins Sun. Night; NBC with NFL Pulls Second

stumbleupon digg del.icio.us

MediaBuyerPlanner: ABC's Desperate Housewives, along with a strong performance from Extreme Makeover: Home Edition, helped propel the network to a Sunday night win in the 18-49 demo in Nielsen overnight ratings.

Desperate Housewives pulled an 8.5 rating/19 share, while Makeover generated a 5.7/15, writes Broadcasting & Cable. NBC was second thanks to NFL. The network rated a 4.9/13 for the night with its coverage of the Seahawks versus the Bears.

The game drew a bigger audience opposite Housewives from 9-10 p.m. than it did against ABC's Brothers & Sisters. However, the article points out, that was likely because the game was a blowout by the time Brothers & Sisters aired at 10 p.m.

The article contains ratings for CBS, Fox and the CW's Sunday night shows, as well.




TrackBack

TrackBack URL for this entry:
http://www.mpdailyfix.com/cgi-bin/mt/mt-tb.cgi/4495

Post a comment

Most Active Posts

Login to Daily Fix  |  Contact the Editor  |  RSS/XML  |  Advertising

 

Copyright 2008 © Marketing Profs, LLC   |  User Agreement  |  Privacy  |  XML Site Map