MarketingVOX: As big brands continue to realize that the internet is a viable advertising medium, they are beginning to ask for more accurate traffic measurement and a greater focus on stopping click fraud.
Many larger companies that will begin, or are considering, moving more of their advertising…
Archive for October, 2006
Tuesday, October 31, 2006
Advertisers Seek Accurate Online Measurement, Less Click Fraud
Six Apart, MRM Partner to Develop Vox Ad Model
MarketingVOX: Six Apart has teamed with MRM to develop an ad model for Vox, the blog publisher’s new format aimed at bloggers who want more privacy controls over the content they publish.
Vox will be ad-supported, and the responsibility for creating the implementation of advertising on the service…
YouTube Yanks Copyrighted Comedy Central Clips
MarketingVOX: Viacom’s Comedy Central is the latest entertainment company to request that YouTube remove copyrighted content from the video-sharing site.
In response to Comedy Central’s demand, YouTube began removing clips from shows such as “The Daily Show With Jon Stewart,” “The Colbert Report” …
DAS Acquires Marketing Shop Colangelo
MarketingVOX: Omnicom Group’s Diversified Agency Services has purchased promotions shop Colangelo; financial terms were not disclosed.
Colangelo’s areas of specialty include online and offline promotions, interactive services, direct marketing, special events, point-of-sale efforts and package des…
‘Dove Evolution’ Goes Viral, with Triple the Traffic of Super Bowl Spot
MarketingVOX: Though Dove’s spot for the 2006 Super Bowl resulted in almost 500 million impressions before and after the big game, one commercial seeded on YouTube has generated more than 1.5 million views.
“Dove Evolution,” a 75-second viral film created by Ogilvy & Mather, Toronto, was uploaded …
Online Holiday Shoppers Waiting Longer to Start
MarketingVOX: One of three online shoppers plans to start online holiday shopping by the end of October, compared with nearly four of ten (38 percent) last year, according to a new survey.
More online shoppers (39 percent) this year plan to begin their online holiday shopping in early to mid-Novem…
Media Buyers, Planners Unhappy with Salaries
MarketingVOX: Dissatisfaction among media buyers and planners over their salaries is on the rise, despite a media economy that’s generally stronger – or, more likely, because of it.
Compared with six months ago, there has been a decline in salary satisfaction, according to a Media Life survey (via…
Avenue A/Razorfish Acquires Chinese Digital Shop
MarketingVOX: Avenue A/Razorfish has entered the lucrative Chinese internet market with the acquisition of a Hong Kong-based digital shop.
Continuing its international expansion, Avenue A/Razorfish has acquired the seven-year-old e-Crusade, which provides web creative and media services, reports A…
Google Buys JotSpot Collaborative Tech Firm
MarketingVOX: Google has acquired wiki technology firm JotSpot as part of its efforts to extend collaboration into its web-based applications.
Google’s acquisition of wiki developer JotSpot comes as Google is building collaborative capabilities into its web-based applications, including the recent…
TBS to Launch Comedy Broadband Network
MarketingVOX: Turner Broadcasting plans to launch a broadband comedy network in January.
TBS’s “Super Deluxe” network is intended to be a cross between a TV comedy channel and social-networking site, featuring content known and unknown comedians and allowing users to swap videos and create profile…
