MediaBuyerPlanner: The San Francisco Chronicle will launch a new glossy magazine, called SFiS, covering travel, design and fashion.

SFiS, launching Sept. 21, will publish six times a year, and will reach 100,000 Chronicle home delivery subscribers; 10,000 copies will be distributed in hotels, boutiques and other shopping destinations, writes Editor & Publisher.

According to Chronicle editor Phil Bronstein, the publication will be a "destination for people who want to wrap themselves in the texture and elegant spirit" of San Francisco.