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MarketingVOX: Independent RPA won the second annual Marketing and Interactive Excellence Awards' top honors for its Honda Element campaign, "A Different Animal."
RPA used search advertising to attract users to an online game featuring animal characters from Honda commercials, writes AdWeek. The Honda campaign was a contender in several MIXX categories, taking home the Gold MIXX Award in Online Integration and the Bronze for Search Marketing, the sponsors - the Interactive Advertising Bureau and AdWeek - announced.
Digitas, CNET and HP were also among the big winners. Digitas won gold for Brand Awareness/Positioning as well as Direct Response. The Marketer Impact Award went to HP. The Publisher Impact Award went to CNET Networks.
All MIXX award winners gallery is on the MIXX site.
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