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MediaBuyerPlanner: Football coverage drew record crowds during NFL's kickoff during the past week. ESPN's Monday night NFL game drew the cable network's biggest audience ever and the second-biggest in cable TV history.
The NFL season opener on NBC Thursday averaged a 12.6 household rating, MediaLife reports. Its 19.3 million total viewers marked the most-watched season opener since the NFL began starting the season on Thursdays three years ago.
Sunday Night Football outrated every Monday Night Football opener since 2000, averaging a 14.3 rating.
Monday Night Football's first game of its double-header scored a 9.9 rating, an average 9,177,000 households and 12.57 million total viewers. This was the second-highest household audience in the history of cable TV, trailing only CNN's 1993 debate between Al Gore and Ross Perot that drew 11.17 million households. Game two drew 7,872,000 households and an 8.5 rating.
CBS averaged an 8.9 rating for its regional coverage, up three percent over last year's 8.6.
Fox's week one national game averaged a 14.3 household rating, Fox's best ever for an opening game.
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