MediaBuyerPlanner: Total radio revenue dipped one percent in July, although national ad sales were up five percent, according to the latest RAB figures. Local advertising was down two percent for the month.

The soft radio ad market isdown percent through July, Mediaweek reports. Year-to-date, local is down one percent and national is up one percent.

Broadcasters continue to push non-spot advertising sales to offset sluggish growth. For July, non-spot revenue grew 12 percent. Factoring in nine percent growth in non-spot revenue through July, total radio revenue is flat.

Related stories:

• Kagan: Radio Revenue Growth of 1.8% in 2006


• Local and Total Radio Spending up in May


• CC's 'Less is More' Strategy Increases Ad Revenue


• Commercial Time Down 8.8% in February


• Wachovia Predicts 2006 Radio Revenue Up 2.8%


• RAB: YTD Radio Ad Sales Flat


• October Radio Revenue Plummets


• 'Weakening Trend' in October & November


• Merrill: Ad Revenue Won't Improve Much


• Dismal Radio Ad Market Continues


• Revenue Forecast Roundup


• Radio Revenue Rises, Up Two Percent YTD