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MarketingProfs Daily Fix Blog
How many business cards have you collected in your inventory? Hundreds? Maybe more…?
If you haven’t discarded them (after scanning them into business card software), try this exercise.
Take out 10 random business cards from your collection and for each one, score two points for each of the crite…
MediaBuyerPlanner: The overall number of new magazines launching in 2006 is expected to plummet 17 percent from last year, marking the first decrease since 2001, predicts Samir Husni, a University of Mississippi journalism professor who tracks the industry, according to New York Business.
He also …
MediaBuyerPlanner: Innovative Brands LLC has purchased the deodorant brand Sure from Procter & Gamble for an estimated price of more than $100 million. The company purchased Pert Plus shampoo from P&G earlier this year, as the consumer goods giant begins an initiative to focus on brands with billi…
MediaBuyerPlanner: It may come as no surprise that the Monday Night Football match between the New Orleans Saints and the Atlanta Falcons – in the Saints’ emotional return to the New Orleans Superdome – shattered ESPN records.
The game marked the third week in a row that ESPN broke its own records…
MarketingVOX: Fears over being associated with “unsavory” content continues to make advertisers hesitant to make the leap to hot social media sites such as MySpace and YouTube.
As a compromise, many user-generated sites are creating special areas or channels that shield ad placements from objectio…
MarketingVOX: Social network is encouraging members to register online to vote.
MySpace has partnered with nonpartisan youth voting campaign Declare Yourself to encourage members to vote in the upcoming midterm elections, reports Red Herring. Starting Wednesday, can register to vote and download t…
MarketingVOX: A suit against Time Warner internet division AOL is seeking damages on behalf of all AOL members in the United States whose internet search query data was, without consent, released from January 1, 2004 until the present.
The suit, seeking class action status, was filed against AOL o…
MarketingVOX: Hackers have begun posing as users on sites such as MySpace as a ploy to steal private information, says a new report.
A report by internet security company Symantec concludes that social-networking sites such as MySpace are appealing to hackers because members assume fellow users ar…
MarketingVOX: MTV will be developing a dozen or so short-form, original programs for its various broadband and mobile platforms.
Much of the content for MTV Overdrive and MTV Mobile have been repurposed or supplemental clips from network shows or music videos, but MTV is planning to create more or…
MarketingVOX: Advertising Week is underway, and traditional media, especially television, is proving to still be high on the minds of most marketers.
New research from Nielsen Media has uncovered that even as consumers spend more time online, the number of televisions in the average household is h…
