MarketingVOX: Marketers looking for successful keywords for search campaigns should keep them simple and to the point, according to a recent study.
Most searchers looking for items on the web enter one- or two-word queries, writes Internet Retailer, citing a study from WebSideStory and the Patrici…
Archive for September, 2006
Friday, September 1, 2006
Study: Site Search Terms Short, Simple
CBS’s CSTV Launches Broadband Sports Channels
MarketingVOX: An online service launching today will stream live college sporting events, including football, from across the country.
CBS Corp.’s CSTV Networks is running the service, which will offer Notre Dame sports for free while other schools – most are Division I – will charge $4.95-9.95 a …
Nielsen: Online Ad Spend Up 49 Percent in 1H06
MarketingVOX: Increased spending on internet and Spanish-language TV advertising helped drive 5.1 percent growth in total U.S. ad spending in the first half of the year.
Internet ad spend in 1H06 was 49.0 percent more than in 1H05, and spending on Spanish-language TV (boosted by the World Cup) inc…
The Power of Respect
Last month I left a post on The Viral Garden about a promotion that T-Mobile was using in the UK where they sponsored free concerts for their customers….
I wrote that I thought that the promotion was a ’step in the right direction,’ but that it could be a bit better, and offered some suggestions…
10 Things You Didn’t Know About Mack Collier
This week’s profile of Mack Collier reveals a little about Mr. Community: the man behind the Top 25 Marketing Blogs list as well as his 100 CDs for 100 Bloggers initiative….
This series of mini-interviews is an attempt to bring you the personalities behind this blog, to connect a bit on a human…
It’s Not Easy Being Green
But it sure helps differentiate oneself. Having recently tasked myself with mapping the very uniform search engine marketing agency landscape, I have come to realize that marketing firms are the least likely to know what makes them green….
Take a look at these recent press releases:
* [Company N…
