MarketingVOX: A new study finds that although technology now allows families to jam 43 hours worth of activities into a 24-hour day, it also makes communication between family members much easier.
One of the key findings of the study was that technological advances create more hectic lives for onl…
Archive for September, 2006
Thursday, September 28, 2006
Study: Tech Strengthens Family Ties
Nokia Debuts Media Phones, Plans Free Music Service
MarketingVOX: Nokia has unveiled two new high-end media phones in its N-series, as well as a new mass-market music-enabled phone, and plans to offer a free music service.
The two new Nokia phone models, the N75 and N95, come with media-centric features: the N95 offers the first 5-megapixel digital…
YouTube Hires Its First CMO
MarketingVOX: YouTube filled another spot on its management team by naming Suzie Reider as the company’s first chief marketing officer.
Reider, who previously served as CNET SVP-general manager of entertainment, will immediately focus on monetizing YouTube’s large user base, Advertising Age report…
Execs: Newspapers Should Cooperate for Online Ads
MarketingVOX: Nearly three of four senior execs at top newspaper companies say newspapers are missing major opportunities online, particularly advertising, because publishers don’t work together.
Some 72 percent of those surveyed said such opportunities are being lost, according to a study by the …
Lyris: Email False Positives Still High for Big ESPs
MarketingVOX: False-positive filtering (emails incorrectly identified as spam) remains high among leading email service providers (ESPs), including Hotmail and Gmail.
The false-positive filtering rate for Gmail nevertheless improved dramatically in the second quarter, with only 2.97 percent of ema…
Microsoft Sets Zune Prices, Plans to Lose Money
MarketingVOX: Microsoft Thursday said its new Zune music player’s price would match the iPod’s – and therefore lose money this holiday season.
Microsoft’s 30-gigabyte Zune will retail for $249.99 when it goes on sale Nov. 14, and songs available for download via the Zune Marketplace service will c…
Yahoo Acquires Jumpcut Online Video-Editing Firm
MarketingVOX: Looking to get a first-mover advantage in the online video-editing sector – potentially a lucrative realm if the user-generated content trend sustains itself – Yahoo purchased startup Jumpcut.
Yahoo plans to integrate Jumpcut’s editing tools into Yahoo video, and use the service in c…
Analyst: MySpace Going Mobile
MarketingVOX: RBC Capital analyst Jordan Rohan said after meeting with the managers of MySpace that the firm is developing a mobile phone application. He also said that the site could be worth $15 billion or more in the next few years.
Rohan, realizing the boldness of his claim, said it could be j…
Advice to Direct Marketers from the Doobie Brothers
“Listen to the music,” they sang. And why should direct marketers listen to the music…?
Because the great composers are masters at creating tension to bring you along into the piece and then putting you at ease within specific movements. It is this dueling dialectic that creates great direct mai…
Focus On People, Not Money
The Happiness Quotient is defined and measured based on meeting people’s wants, needs and desires, which may or may not tickle their emotional sides 24/7….
Those who question the thesis in earlier comments are correct: We cannot, nor should we try to, control people’s emotions. That is not what …
