MediaBuyerPlanner: Television ad spending, which dipped to a growth rate of just 2.4 percent in 2005, is on the rise again, accelerating at a rate of about 5.0 percent per year, according to a new report released today by ZenithOptimedia Group.
TV advertising grew at an average annual rate of 6.3 …
Archive for September, 2006
Monday, September 11, 2006
Zenith: TV Ad Spending on the Rise
11 Shops Sign Diversity Agreement; Omnicom Opts Out
MediaBuyerPlanner: Last week, 11 agencies signed binding settlement agreements to increase the number of minorities in their management ranks, and to establish diversity hiring goals for minorities within the next three years. Failure to do so will result in fines for the agencies.
As a result of …
VOD Ads Hit ‘Watershed Moment’ with Real-Time Insertion
MediaBuyerPlanner: The video-on-demand advertising space faces a significant hurdle in the fact that ad insertion platforms have been unable to swap ads in and out of the content in anything close to real time. In fact, until now, most ads have been “baked in” to the content, which made it impossi…
COPPA-cetic: Blog Site Xanga Fined $1MM
MarketingVOX: The Federal Trade Commission has levied what it says is the largest fine imposed for a violation of the Children’s Online Privacy Protection Act.
Social-networking and blog site Xanga.com has been ordered to pay $1 million in a settlement with the FTC for violating COPPA, reports CNE…
AOL.com to Debut NBC TV Shows
MarketingVOX: Two new programs will premiere on the web a week before they’re aired on TV.
Time Warner’s AOL will offer two new NBC programs – Studio 60 on the Sunset Strip and Twenty Good Years – on AOL.com, reports Reuters. The shows are produced for NBC by Time Warner-owned Warner Bros. Televis…
Real-World Security Breach at Second Life
MarketingVOX: Second Life, the site where 650,000 people play out fantasy lives online, has suffered a computer security breach that exposed the real-world personal data of its users, writes Reuters.
Linden Lab, which owns Second Life, said in a post to its users that its customer database – inclu…
Mobile Ad Spend Soon to Surpass $11B
MarketingVOX: U.K. research firm Informa Telecoms & Media says cell phone ads will soon be ubiquitous worldwide.
Advertisers will spend some $11.35 billion worldwide on mobile advertising in 2011, according to a new Informa Telecoms & Media study titled “Mobile Advertising Services: generating rev…
NYT Launches Mobile Site, Microsoft Sponsors
MarketingVOX: The New York Times has launched an ad-supported mobile site, with Microsoft as the first sponsor.
The mobile.nytimes.com mobile site makes available NYTimes.com top-level sections, articles and photos, as well as the seven-day news archive, without requiring that users register, repo…
Apple to Bring Internet, TV Set Closer Together
MarketingVOX: Speculation has been that Apple Computer boss Steve Jobs is set to make a big announcement on Tuesday having to do with connecting the PC to the television set.
Jobs’s next effort is believed to be an effort to transform the digital distribution of Hollywood movies, much as Apple has…
Research: Blogs a Powerful B2B Presence
MarketingVOX: An Emerging Media Series study conducted by KnowledgeStorm and Universal McCann focuses on the role of blogs and RSS on technology purchasing decisions, gathering data from 4,500 business and IT professionals.
Blogs have made inroads into B2B technology companies with more than 53 pe…
