MediaBuyerPlanner: While ABC’s new Ted Danson sitcom, Help Me Help You, performed well compared to other new sitcoms, it couldn’t deliver the second Tuesday of the new season to the network. Rather, Fox won the night with a 4.7 rating/13 share, thanks to its strong medical mystery/drama, House.
AB…
Archive for September, 2006
Thursday, September 28, 2006
‘Help Me Help You’ Strong Season Premiere Can’t Beat ‘House’
Radio Industry Study: Radio Makes People Happy
MediaBuyerPlanner: Radio advertising has a stronger emotional impact than advertising on the internet, TV and newspapers, according to a new studied by the Radio Advertising Effectiveness Lab.
The RAEL, which was established in 2001 with funding from several radio companies, issued its fourth stud…
MediaVest: Print Publishers Must Go Beyond Print
MediaBuyerPlanner: Advertisers are less apt to buy in to the notion that print is an essential medium in the digital age, and magazine publishers need to create multiplatform packages that tie in to the web, mobile devices and other appropriate digital media, according to Robin Steinberg, senior v…
Facebook to Launch ‘Sponsored Stories’ Ad Unit
MediaBuyerPlanner: Facebook will reveal a new ad unit in coming weeks that will appear within the social networking site’s News Feed platform.
News Feed, which Facebook launched earlier this month, provides users with a self-updating list of “news” items, or alerts, which let users know when membe…
CC Outdoor Wins Marin County Bus Contract
MediaBuyerPlanner: Clear Channel Outdoor has won the franchise for advertising on buses by Golden Gate Bridge, Highway and Transportation District. Under the contract, Clear Channel Outdoor will market and sell exterior advertising space on 194 buses covering Marin County with additional service …
85% of UK’s FSI Direct Mail Opened
MediaBuyerPlanner: Eighty-five percent of Britain’s direct mail pieces from banks and credit card firms are opened, with people more likely to read junk mail from a bank than any other type. Seventy percent of mail from mail order companies and charities is opened.
According to a survey by Neilsen…
News Corp. Increases Borough Coverage, Acquires Two Newspaper Groups
MediaBuyerPlanner: News Corp., owner of The New York Post, has increased its reach to boroughs outside Manhattan with the acquisition of two newspaper groups whose 28 newspapers primarily serve Queens and Brooklyn.
The move will help News Corp. reach the minority populations that have been strongh…
McDonald’s Franchisees Turn on Instore Entertainment
MediaBuyerPlanner: McDonald’s franchisees have partnered with Akoo to offer location-based entertainment to mobile customers visiting their stores.
The system allows customers of participating McDonald’s to use their mobile phones to search, select and activate music and video shorts on screens at…
Stealth Browser Hides IP Addresses
MarketingVOX: A group of human-rights advocates and computer security experts has released a Firefox-based fully portable browser designed to allow anonymous web surfing.
Called Torpark, the browser created by the Hacktivismo organization establishes an encrypted connection to the TOR (The Onion R…
Data Retention Bill to Cover Web Hosts, Registrars
MarketingVOX: Setting their sites beyond ISPs, politicians on Tuesday told domain name registries and web hosting companies that Congress is considering mandating that they too retain user records.
One form of data retention legislation could require ISPs and possibly social networking sites and s…
