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MarketingProfs Daily Fix Blog
Technology can act as a wall or a door between the organization and the customer. Too often it is becoming a wall….
I embrace technology. I love it. I’m surrounded by it. What I have to keep reminding myself is that it’s not about the technology itself; it is about what we can do with the techno…
Most people are familiar with the laws of motion, but few have thought of it in the context of marketing….
Newton’s first law of motion states:
“An object at rest tends to stay at rest and an object in motion tends to stay in motion with the same speed and in the same direction unless acted upon…
My first post touched on “The Happiness Quotient,” which is the focus of my upcoming book entitled, Lead with Your Heart….
Thanks to everyone who commented. MarketingsProfs is blessed with smart readers. Some of you commented that happiness is so subjective that it is difficult to define and to …
MySpace is often described as a site for teens and twentysomethings to hang out and express themselves, sharing photos and passions, listening to music, and connecting with friends….
Well, think again, says Bruno Giussani in his blog Lunch over IP. He found some interesting stats in a recent For…
…goes global! And for what better cause than this PEOPLink….
PEOPLink is a US-based nonprofit organization helping artisans all over the world sell their handmade items on-line while showcasing their cultural richness. Each artisan group maintains its own current catalog with the latest offeri…
MediaBuyerPlanner: CMP Technology has sold its noncore consumer and enthusiast magazines for $47 million in cash, writes BtoB.
The sale, to Wicks Group of Cos., includes Bass Player, Guitar Player, Pro Sounds News and Systems Contractor News. CMP will now be able to enhance its focus on its b-to-b…
MediaBuyerPlanner: Office Depot Inc. plans to eliminate 250 call center jobs and instead outsource them over coming months, writes Direct Magazine.
According to the article, the eliminations reflect the company’s shifting priorities, focusing on international sales and acquiring smaller companies….
MediaBuyerPlanner: Sirius Satellite Radio announced today that it will launch a commercial-free, limited-run music channel dedicated to legendary rock band The Who.
The Who Channel will debut on Thursday, September 21. The channel will feature five decades of music by The Who, including rare track…
MediaBuyerPlanner: Consumer generated content has been a growing buzz-word among marketers in the last year. But while Al Gore’s channel on cable television, Current, airs some user-submitted content, and Converse and Sony have both aired user creations on TV, the brunt of consumer generated conte…
MarketingVOX: The cat-and-mouse game continues between Microsoft and a sole hacker who is releasing software that strips away digital copyright protection for media played on Microsoft products.
Repeatedly, an anonymous hacker known only as “Viodentia” in internet postings has distributed updates …
