MarketingVOX: The comparison-shopping space gets another player with the beta launch of Pronto.com, a search engine featuring 50,000 merchants selling 45 million products.
Pronto.com will use patent-pending technology to crawl the web for product listings to be listed alongside paid results, much …
Archive for September, 2006
Friday, September 29, 2006
IAC Betas Shopping Search Engine
Yahoo Services to be Bundled with HP PCs
MarketingVOX: Yahoo and Hewlett-Packard have signed a deal to feature Yahoo search and other services on HP personal computers sold in the U.S. and Europe.
HP will feature a co-branded Yahoo/HP internet toolbar on HP computers and make Yahoo the default search service in Microsoft’s upcoming Inter…
RPA Wins MIXX Best in Show for Honda Campaign
MarketingVOX: Independent RPA won the second annual Marketing and Interactive Excellence Awards’ top honors for its Honda Element campaign, “A Different Animal.”
RPA used search advertising to attract users to an online game featuring animal characters from Honda commercials, writes AdWeek. The Ho…
Burnett Sets up Shop in Second Life
MarketingVOX: Hoping to boost business in the real world, Leo Burnett Worldwide is setting up shop in a virtual world.
Burnett, which has recently lost major accounts, including Cadillac and the U.S. Army, is opening an “ideas hub” in Linden Labs’ virtual world Second Life, where nearly a million …
Google, Yahoo Lead a Growing Local Search Market
MarketingVOX: About 109 million people, 63 percent of U.S. internet users, performed a local search online in July – 43 percent more than a year earlier, according to a comScore study of the size and growth of the U.S. local search market
Google and Yahoo sites accounted for the largest share of l…
Your Brand Is NOT What Google Says It Is
Wendy Davis over at Mediapost blogs about hearing Wired magazine editor Chris Anderson speak at an event today. She writes….
“Your brand is what Google says your brand is, not what you say your brand is,” Anderson told staff at Universal McCann this morning in a discussion about his book, The Lo…
Your Voice Is Your Calling
Five years ago I published The Startup Garden, a book which reflected my lessons about entrepreneurship….
I wrote the book to be a What Color Is Your Parachute for people launching businesses, a personal guide to help take the next step forward.
After publication, I launched a site/blog to promo…
Thursday, September 28, 2006
Bluetooth Tech Sends Video to Commuters in Philly
MediaBuyerPlanner: THP, a privately held home builder in the Delaware Valley, and Titan Worldwide have announced that they have teamed up to deliver Philadelphia’s first-ever Bluecasting advertising initiative.
In a month-long campaign for THP set in Philadelphia’s popular Suburban Station, a port…
Arbitron Releases Radio Network Ratings
MediaBuyerPlanner: Arbitron has released its September 2006 RADAR radio network audience reports covering the period of June 30, 2005 – June 21, 2006.
ABC Daytime Direction Network continued its hold on the top spot. ABC Prime Access Radio Network was pushed from second to fourth, with Jones Me…
Shareholders Agree to $13.7 Billion Sale of Univision
MediaBuyerPlanner: Univision will be sold to an investor group that includes Madison Dearborn Partners, Providence Equity Partners, Texas Pacific Group, Thomas H. Lee Partners and Saban Capital Group for a total of $13.7 billion, according to Mediaweek.
The acquisition was approved at a special me…
