MarketingVOX: Sprint’s Ted Moon, HP’s Mary Bermel, and Gillian Smith of Burger King are being honored tonight in NYC as Online All Stars at the Online Marketing, Media and Advertising (OMMA) Conference and Expo sponsored by MediaPost.
Moon, director of interactive and innovative media for Sprint N…
Archive for September, 2006
Monday, September 25, 2006
Sprint, HP, BK Honored as Online Marketing ‘All Stars’
Cingular, YouTube Promote Battle of the Bands
MarketingVOX: Cingular has teamed up with YouTube for an online promotion allowing independent musicians to submit videos that the YouTube community can then vote for.
The promotion, titled YouTube Underground, will run October 2-18, Internet News reports. Along with an appearance on ABC’s “Good M…
Cox Newspaper Sites Deploy eStara Click-to-Call Tech
MarketingVOX: Click-to-call and click-to-chat solutions provider eStara announced that Cox Newspapers is embedding eStara click-to-call technology in the websites of all of its newspaper properties.
Cox – which owns the Atlanta Journal-Constitution and Austin American Statesman, among others – is …
Gannett, Revenue Science Team for Behavioral Targeting
MarketingVOX: International news and information company Gannett, which publishes 90 daily newspapers and owns 23 TV stations in the U.S., has selected Revenue Science as its behavioral targeting partner.
Gannett said it would be able to provide behaviorally targeted advertising to national, regio…
Despite Doubts, ‘Dot-mobi’ Domain Debuts
MarketingVOX: New, “dot-mobi” domain names are being offered for sale, starting today, in an effort to boost the use of mobile devices for accessing the web, but critics – some in the tech industry – are not happy.
Critics of the dot-mobi domain say the profileration of new domains are costly and …
Study: Hollywood’s Online Ad Spend Lacking
MarketingVOX: As moviegoers shift to the internet to learn more about upcoming movie releases, ad dollars aren’t following them, a new study finds.
TV advertisements, word of mouth, and movie trailers are the most important sources for creating “first awareness” in a film, but thereafter the inter…
Investigation: Click Fraud Growing, Advertisers Irritated
MarketingVOX: Click-fraud is on the rise, and confidence in pay-per-click advertising may be slipping, a new report claims.
A recent investigation by BusinessWeek found that the occurrence of click-fraud is growing, with a “thriving click-fraud underground populated by swarms of small-time players…
Microsoft Digital Advertising Solutions Unifies Ad Sales
MarketingVOX: Microsoft Digital Advertising Solutions attempts to unify Microsoft’s advertising strategy into a coherent offering for advertisers.
Microsoft’s new approach, to be announced today at Advertising Week, brings together various ad products and services – offerings via MSN and Windows L…
IAB/PwC: Internet Ad Revenues Surpass $4B in Q2
MarketingVOX: Internet advertising revenues continued to accelerate at an unprecedented rate in the first half of 2006, increasing 36 percent over the year-ago period.
U.S. internet advertising revenues for the first six months of 2006 totaled some $7.9 billion – a new record, and 37 percent more …
Four Questions About Blogging, Career & Content
Blogger Kevin Hillstrom publishes an occasional series of short Q&A interviews with interesting people he run across in the blogosphere. This week, he chats it up with me….
Check out Kevin’s post, in which I do my best to answer Kevin’s “Four Questions” about career, blogs, and the future of con…
