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09.01.06

Online Video Growth Faster than Other Online Media

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MediaBuyerPlanner: Online video will grow faster than any other form of internet advertising, according to a new report released by eMarketer.

While online video currently makes up only 2.3 percent of the $16.7 billion spent in online advertising, it will pull 8 percent of the $29.4 billion that is expected to be spent in 2010, writes BtoB. This year, online video ads will grow more than 71 percent.

A forecast earlier in the year from PQ Media predicted that blog, podcast and RSS ad spend would climb 144.9 percent in 2006, reaching $49.8 million.




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