MediaBuyerPlanner: The New York Times launched its Sunday real estate magazine, Key, on Sunday. Beginning in 2007, the magazine will be published twice a year, in March and September.

"We are very pleased with advertisers' response to the first issue of Key," Alexis Buryk, senior vice president of advertising for the New York Times, said in a statement. Key ran 101 pages of advertising, Editor & Publisher reports.

Key joins two other Times' Sunday special publications, T:Style and Play.