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MediaBuyerPlanner: Relish, the monthly magazine about food and communities distributed with newspapers around the country, is raising its rate base by 50 percent, to 9 million, effective January.
The year-old publication's success suggests that perhaps bundling magazines with other content for free, ad-supported distribution might be a good business model during a time when print ad spending is on the decline, writes MediaPost.
The increased distribution of the glossy magazine will build current distribution in 300 strategic markets, according to Dick Porter, CEO of Relish's owner, Publishing Group of America. Porter says advertisers have shown significant interest, pointing out that Unilever and Kraft have advertised in the magazine since its inception. Kraft is in fact increasing its investment with Relish at a time when it is cutting back on general magazine spending.
Relish offers advertisers paid placement within the magazine's editorial content.
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