MediaBuyerPlanner: Doubledown Media, publisher of Trader Monthly, will introduce a new magazine, Dealmaker, aimed at investment bankers.

Dealmaker will make its U.S. debut in November and in Europe next spring, The New York Times reports. The company predicts about 50 pages of advertising in the first issue. So far, 20 advertisers have signed on.

The revenue and profits of the European versions of both Trader Monthly and Dealmaker will be shared with The Wall Street Journal Europe, which will handle the marketing and production. Doubledown previously had a similar arrangement with Conde Nast.