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MediaBuyerPlanner: ABC took a big-time risk when it moved its hit show, Grey's Anatomy, from Sunday to Thursday night in order to compete with CBS and its long-dominant CSI, but if last Thursday's auspicious start is anything to go by, it looks as though the gamble will pay off.
The ABC show averaged a huge 10.9 in adults 18-49 at 9 p.m., beating CBS's CSI by 3.4 points, writes Media Life. ABC ultimately won the night with a 7.2 rating and 19 share, followed by CBS with a 6.0 rating, 16 percent share.
That 6.0 rating for CBS is down 21 percent from last year's premiere night. NBC rated a 4.8 and 12 share, for third place. The night marked ABC's first opening Thursday win since at least 1991, according to the article.
Interestingly, NBC's ER, which had faded in recent years, pulled back into first place at 10 p.m., averaging a 6.8 - a full point ahead of ABC's new Six Degrees, 2.6 points ahead of CBS's new show, Shark, and 6 percent ahead of last season's debut.
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