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MarketingVOX: A revamped Disney site will launch early next year, featuring different interfaces based on the user's age: preschooler, tween, or adult.
Content on Disney's site will reflect the user's age bracket: Preschoolers might interact with Disney characters, and parents might view Disney movie trailers, writes to MediaPost. The revamp is part of a larger strategy.
The Disney, ESPN and ABCcore brands will be exploited on all platforms in the Disney network, particularly broadband; Disney President-CEO Bob Iger considers those brands' broadband operations "the networks of the future for our company."
Disney is preparing for such a shift should DVRs, fragmentation and other hurdles reduce the numbers of linear TV viewers or theatergoers.
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