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MediaBuyerPlanner: EchoStar Communications Dish Network and Reebok have launched an interactive ad during ESPN's Monday Night Football. Later this season, the ad will allow viewers to purchase football jerseys by entering credit card information via their remote control devices.
The ad campaign, titled When Did I Know, began on Monday, when Dish began inserting commercials with an interactive element which allowed consumers to click through to the interactive ad, writes Multichannel News. Via an interactive screen, viewers can watch long-form interviews with the Reebok National Football League star of the week and can play trivia games. Later in the campaign, viewers will be able to order replica jerseys.
The ad was designed and enabled by BrightLine Partners, The Media Group and Ensequence.
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