MediaBuyerPlanner: Direct Impact Group has signed an agreement to have Medialink subsidiary Teletrax electronically monitor and track spot market airings of its short and long-form direct response TV ads.

Direct Impact will integrate Teletrax data into its media analysis system. "Our business is continuously evolving, and our partnership with Teletrax enables us to provide clients with an all-inclusive picture on where and when their direct response programming is airing," said Andrew Gordon, president of Direct Impact Group.

Teletrax provides broadcast, cable and satellite TV data to video content providers, such as entertainment companies, news organizations, TV syndicators, and the advertising industry. The company says it currently maintains a network of detectors that monitor the television broadcasts of nearly 1,300 channels from more than 50 nations, including the top 150 markets in the U.S., representing more than 90 percent of all U.S. television households. Its international network comprises monitoring stations in Europe, Asia, the Middle East, Australia, South and Central America, and Canada.