I had heard a week ago from the blog of Shel Holtz (of For Immediate Release fame) that a PR agency called Text100 had set up an office in SecondLife, and my immediate reaction was somewhat ambivalent....

With Adidas, American Apparel, and the Starwood Hotel opening, I ignored it as a sort of "me too" thing. That was until I saw their introductory video on YouTube that was entirely filmed in SecondLife and provides a great introduction as to why SecondLife is a communication tool of growing importance.

Link to video for feedfans

Apart from the fact that this supports the message that Text100 can serve as a guide to companies around the communication opportunities in SecondLife, it demonstrates a wonderful way use SecondLife for corporate videos.

Think about virtual tours of facilities, product launches, even testing product concepts. It seems to me that SecondLife is a great opportunity to help customers experience aspects of your company, your products, your ideas...in ways that are more visceral and tangible.