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MarketingVOX: Thirty-five advertisers reportedly have committed to the return of ABC's broadband streaming of its prime-time shows starting next month.
Verizon, Toyota Motor Sales and Century 21, are among the advertisers that have already signed on to ABC's online shows, according to executives with knowledge of the new offering, AdAge reports. ABC ran a two-month-long test that began in May and was offered on a limited basis to 10 advertisers, including AT&T, Ford Motor Co., Johnson & Johnson, Pfizer, Procter & Gamble, Unilever's Suave, Universal Pictures and Walt Disney Pictures.
Unilever has publicly commented that the test results were very positive, yielding 16 million video streams, which included the ads, and 5.7 million episode requests for shows.
ABC has not commented on the status of the streaming experiment, and it is currently unknown which shows will be streamed at ABC.com. The streaming-video product wasn't offered to advertisers during the upfront.
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