MediaBuyerPlanner: Alloy Media + Marketing is debuting a college newspaper measurement prototype via MRI that will allow the advertising industry to evaluate the impact of its college newspaper network against other print vehicles, the company has announced.
Alloy Media + Marketing operates the la…
Archive for September, 2006
Friday, September 29, 2006
Alloy Offers College Newspaper Measurement Prototype
Major League Soccer to Sell Ads on Jersey Fronts
MediaBuyerPlanner: Major League Soccer will be the first American major team sports league to sell advertising space on the fronts of players’ jerseys.
No major league sports team, aside from Nascar, allows prominent advertising on team jerseys in the U.S., though Major League Baseball and the …
GM Shifts Pan-European Media Account to Aegis
MediaBuyerPlanner: GM has shifted its $750 million pan-European media account away from Interpublic Group of Cos. to Aegis.
This is the second blow from the automaker to Interpublic in as many years, AdAge points out. GM, which has long been Interpublic’s largest client, moved its $3.5 billion U.S…
Oprah Pulls Major Advertisers to XM
MediaBuyerPlanner: Oprah & Friends radio channel, which launched September 25, has brought 13 new advertisers to XM, making it, in terms of ad sales, its most successful channel launch to date.
Joining current XM clients AirTran, Honda, and Rinnai are first-time XM advertisers Acuvue, Crown Publis…
Chase TV Ads to Target Individual Households
MediaBuyerPlanner: Chase is planning a large-scale addressable TV advertising buy for early next year, making it the first major marketer to deliver unique TV advertising at the household address level. What makes this campaign unique is that it’s not zip-code or neighborhood level targeting – Cha…
Email Direct Marketers Look at Self-Destructing Email
MediaBuyerPlanner: Self-destructing email is proving beneficial to lawyers who need to protect privacy, but there’s talk that email direct marketers could benefit from the technology.
Lawyers are using Echoworx Corp.’s “secure send” option to remove time-sensitive e-mails from a recipient’s inbox …
Tribune Co. Hires Consultants to Explore Options
MediaBuyerPlanner: Tribune Co. has taken another step toward the sale or break-up of the company, having announced yesterday that is has hired financial advisors Merrill Lynch and Citigroup to help determine its choices.
Chief executive Dennis FitzSimons has said that all options are possible, but…
Epsilon Names Thomas New CEO
MarketingVOX: Alliance Data Systems Corp. has fired Al DiGuido as CEO of its Epsilon Interactive unit, replacing him with Ragy Thomas.
The move comes as part of a major reorganization of Epsilon into four main units, DM News reports. Thomas will head up Epsilon Interactive Services; the other thre…
Microsoft, BBC to Partner on Digital Strategy
MarketingVOX: Mr. Softy and the Beeb signed a memorandum of understanding suggesting technical and content cooperation in the future. The agreement could pave the way for Microsoft aiding in the state-owned British broadcaster’s delivery of Internet-based digital content in the future.
The MOU bet…
Disney Disconnects Mobile ESPN
MarketingVOX: Mobile ESPN’s plug has been pulled after less than a year in the marketplace – and months of rate adjustments and losses of at least $25 million.
Parent Walt Disney is discontinuing the Mobile ESPN service and focusing instead on licensing the Mobile ESPN software application to othe…
