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ABC.com's apparently successful two-month experiment with streaming popular TV shows online has prompted a re-launch, and a new browser.
ABC.com is poised to re-launch its streaming video service in the fall with a more-advanced broadband player created by the Disney Internet Group, and more shows available online for a shorter period of time per episode, write Reuters and the Hollywood Reporter. The service will reportedly feature several more shows than the initial four, two of which ("Lost" and "Desperate Housewives") will return for another season. Moreover, each episode will now be available the day after the original telecast for up to four weeks, instead of two months.
AdWeek writes that 79 percent of those surveyed claimed to have a positive experience with the site, and 87 percent said they would recommend it to others. The sites 10 national advertisers also received encouraging feedback, with 87 percent of those surveyed saying they were able to recall specific online sponsors.
During its recent two-month test, more than 5.7 million requests for episodes were made and 16 million video streams were served. Each nearly hour-long episode contained four separate streams, which were previewed by a brief ad.
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