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I returned from an extended vacation/business trip to find that Tim Allen has landed the job as the new national "spokesdog" of Old Navy, concluding Old Navy's nationwide search....
The content fetched (sorry) zillions of mutt mugs for Old Navy -- but in the end, only Allen conveyed that Old Navy zest, zeal and personality....
At least, that's the way it looks from the outside. Old Navy claims the new spokesdog is Paco from Venice Beach.
But you tell me…new spokesdog or celebrity endorsement?
 
Thanks to my fellow Boston girl Jayne Karolow at Beyond Madison Avenue for the tip.
Technorati tags: Old Navy spokesdog marketing advertising
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Comments
LMAO! That's funny, I had to go back and re-read Jaynie's post, I thought I had missed something ;)
Posted by: Mack Collier | 08.05.06
And I thought we'd finally banished Tim Allen's man(dog)growl to cable syndication.
Jayne thinks it should have been a Jack Russell - but as I look at Paco it strikes me that his hair looks like most of the boys my teenage daughters hang out with! :)
Posted by: Tom Vander Well | 08.10.06
Tom -- Sounds like your teenage daughter is hanging out with my teenage son!
Posted by: Ann Handley | 08.10.06
What an interesting find -- and who'd have made the connection! Thanks for the fun post!
Posted by: Ellen Weber | 08.12.06