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MarketingProfs Daily Fix Blog
What would you do if someone (say a known blogger) picks up your advertising campaign because he thinks you’ve done a good job, puts it on YouTube and spreads your message to his audience ? Would you send him a box of chocolates or a letter from your lawyers…?
While to those who live in the soci…
What’s more lame than a fake blog? A fake MySpace page….
But ad agencies, those clueless wonders, are creating them in droves. Here’s one created by Honda agency RPA for Gil the Crab, an animated crustacean who has appeared in past Honda Element ads.
Here’s Adweek saying how cool this trend is….
I’ve been accused of having marketing foresight. Here’s proof…
On September 19th, the entry on my George Carlin daily calendar pad will read: “The worst thing about e-mail is that you can’t interrupt the other person. You have to read the whole thing, and then e-mail them back, pointing out thei…
MediaBuyerPlanner: The new magazine for Harvard alumni, 02138, will debut in September, and hopes to appeal to the competitive nature of Harvard alums.
The glossy magazine aims to be more irreverent and “far less rah-rah than alumni mags that answer to their institutions,” writes the New York Pos…
MediaBuyerPlanner: Video on demand – which allows viewers to choose what program they want to watch when they want to watch it – has been around for years, but until now the growth of advertising within the medium has been slow. The best programming generally charged a fee to viewers, who would no…
MediaBuyerPlanner: EchoStar reached a settlement Monday with affiliates over the sale of local programming in distant markets.
The $100 million settlement will be divided among more than 700 independently owned and operated affiliates of NBC, ABC, CBS and Fox, The Denver Post reports.
In May, the …
MediaBuyerPlanner: Free daily amNew York has named a new publisher.
Christopher Barnes, previously the paper’s general manager since its launch in 2003, will succeed founding publisher Russel Pergament, writes The New York Times.
Pergament had committed to serving the paper for three years. That t…
MediaBuyerPlanner: The Home Depot will be the presenting sponsor of ESPN’s College GameDay show for three more years.
The show will continue to be called ESPN College GameDay Built By The Home Depot, Brandweek reports. Household ratings for GameDay last season were up 18 percent over 2004.
The Hom…
MediaBuyerPlanner: XM Satellite Radio has received new grants of authority from the FCC for three XM radios with FM transmitters after determining that the radios are in compliance with FCC regulations.
These XM plug-and-play radios – Audiovox Xpress, Delphi RoadyXT, and XM Sportscaster – are thre…
MediaBuyerPlanner: Consumers not only enjoy watching ad-supported media while they shop, they are often influenced by what they see.
According to a Nielsen Media Research study that looked at in-store media in Albertsons and Pathmark stores, among others, 68 percent of those studied said in-store …
