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MarketingProfs Daily Fix Blog
Jeanne Bliss just wrote a wonderful article for MarketingProfs on how survey-based success metrics are manipulated to help meet and exceed objectives….
Read the article, titled “Is Your Company a Customer Survey Score Whore?” here.
Jeanne shares how companies set metrics like customer satisfacti…
It has rarely made sense for a business to advertise its weaknesses. Until the Web, that is….
There is a book on Amazon called Introducing Operations Management. It has received a one-star average from readers.One review begins: “I am a senior in college and I have used and read many, many textb…
