MarketingVOX: The web may be the fastest-growing advertising space, but it could be growing even faster were there enough experienced practitioners to create, sell, and measure such advertising, writes the Financial Times.
The online advertising boom could be making even more noise, particularly i…
Archive for August, 2006
Wednesday, August 30, 2006
Experienced-Staff Shortage Hinders Online Advertising
Verizon and AOL Launch Online Game Service
MarketingVOX: AOL and Verizon have partnered to launch PlayLinc, a free new online games service that allows users to host games on their PCs and invite friends to private gaming sessions over the internet, reports Gamasutra.
Verizon has also launched a game site (games.verizon.com) that will show…
Centrillo Leaves Merged FCB
MarketingVOX: Foote Cone & Belding’s New York CEO Steve Centrillo has left the company.
Just as the newly merged Draft FCB is set to announce its new management team, Centrillo’s exit could pave the way for Draft’s New York president, Wendy Lurrie – but for one possible obstacle, OgilvyOne veteran…
Freenet Bids for AOL German Unit
MarketingVOX: Internet service provider freenet.de said on Wednesday it is interested in acquiring AOL’s internet access business in Germany, but declined to say how much it has bid.
AOL has received bids of “well over” 600 million euros ($770 million) for its German internet access business, repo…
Google’s Schmidt Named to Apple Board
MarketingVOX: Apple Computer announced Tuesday that Google CEO Eric Schmidt has been elected to Apple’s board of directors.
Google’s Schmidt is the first person named to Apple’s board since Fred Anderson, the former chief financial officer, was elected in 2004, reports MarketWatch. Apple now has e…
Yahoo Targets Local Real Estate Market
MarketingVOX: With both the US housing market and their rank in real estate searches slumping, Yahoo has revamped its real estate site and ad unit to include partnerships with Prudential and Zillow in hopes of gaining local market share.
Some of the new features of Yahoo’s real estate portal inclu…
YouTube Videos: 9,305 Years’ Worth Viewed
MarketingVOX: YouTube may not give out much information about itself, but Lee Gomes of the Wall Street Journal has conducted an archaeological dig of sorts, boring into the site and scraping data – and deriving some interesting information (via Micro Persuasion).
The total time that worldwide vide…
AT&T to Provide Municipal Wi-Fi
MarketingVOX: AT&T on Tuesday said it had been selected by Springfield, Illinois, to offer wireless internet access to residents and businesses.
The task of providing Wi-Fi internet access to the state capital is the first of more than a score of similar efforts in U.S. cities that AT&T hopes to u…
NY Times Censors Itself
MarketingVOX: New York Times readers in Britain may have been disappointed if they attempted to read the lead story on the NYTimes.com website due to self-censorship exploiting the site’s regional ad targeting technology.
The Times reports on the issue and includes its justification from legal cou…
Contagious Culture
One day I strolled into the kitchen in our office to get my morning coffee. As I waited for it to pour, I noticed a single picture of someone from what looked like to be their High School yearbook…
…I stopped for a minute, because the person looked really familiar. After a few seconds i…
