MediaBuyerPlanner: Domestic auto manufactures may be more effective in stimulating sales if they increased their advertising investment in radio, according to the finding of a study by The Media Audit, the company which is bidding against Arbitron on the U.S. electronic radio ratings contract.
A t…
Archive for August, 2006
Wednesday, August 9, 2006
Media Audit: Domestic Auto Purchasers Lean Heavily on Radio
37% of All Advertising Is Wasted
MediaBuyerPlanner: The authors of a new book, ‘What Sticks,’ tracked campaigns from 36 top advertisers like Procter & Gamble, Johnson & Johnson, Unilever, Kraft Foods and McDonald’s, over five years and concluded that 37% of advertising is wasted.
The book, written by Rex Briggs, a market research…
Acura’s New Campaign ‘Most Integrated’ in Brand’s History
MediaBuyerPlanner: Acura is launching a new “crossover utility vehicle,” the RDX, and the campaign will be the most integrated in the brand’s history.
The campaign, through independent agency RPA, will include a six-city, “Techno-charged” tour of locations such as the Viceroy hotel in Santa Monica…
MediaCom: Radio Suppliers Must Make “Bold New Noise”
MediaBuyerPlanner: While Clear Channel Radio posted gains in Q2, thanks in part to the Less Is More initiative which according to Clear Channel is beginning to bring gains, many other radio station groups saw declines.
Cumulus Media posted a substantial rise in income, moving from a $5 million los…
Cumulus, Clear Channel Split Over ‘Less is More’
MediaBuyerPlanner: During Q2 earnings calls, both Lew Dickey of Cumulus and John Hogan of Clear Channel discussed 30-second radio ads.
Dickey said that Less is More has led to a reduction in inventory in markets where Cumulus and Clear Channel compete, Radio Ink reports.
“I think the appetite for …
Study: Most U.S. Workers Ask ‘What the Heck is RSS?’
MediaBuyerPlanner: Most working Americans have no idea what an RSS feed is, according to a recent survey conducted by WorkPlace Print Media.
Of the respondents, 88 percent of working Americans don’t know what RSS is. Nine percent do know what RSS is, and a minuscule 2 percent said they subscribed …
Ad Rev Up in July, Pages Flat
MediaBuyerPlanner: Total magazine ad revenue for the month of July increased 3.7 percent compared to the same month last year. Ad pages were flat against July 2005 at -0.1 percent.
Year-to-date, Publishers Information Bureau revenue increased of 3.3 percent over the same period in 2005, with ad pa…
The Media Audit Unveils Rollout Plan for Radio Measurement System
MediaBuyerPlanner: The Media Audit released its plans (PDF) yesterday to roll out its radio measurement service if it is chosen by Clear Channel Communications’ cross-industry evaluation team as the new audience measurement system.
The plan would deploy the system in New York, Los Angeles and Chic…
Project Apollo Prepares to Release First Wave of Data
MediaBuyerPlanner: Arbitron and Nielsen Media Research are preparing to release the first data to come from the research project, dubbed Project Apollo, that is looking into the creation of a single-source, national research service based on Arbitron’s portable people meter system and ACNielsen’s …
Viacom Sets Eyes on Bebo
MarketingVOX: Media group Viacom is reportedly considering a bid for social-networking site Bebo.
Viacom, which lost the bidding war to News Corp. for MySpace, now the world’s leading social networking site, is apparently making another attempt to gain a foothold in social networking realm, report…
