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MarketingProfs Daily Fix Blog
Hi Daily Fix aFIXionados. I’ve been hunting around online for giant “We’re #9!” foam fingers, but surprisingly our super-competitive culture doesn’t extend that far into the numeric range–.
Regardless, the cause for foam-finger wagging is that Mack Collier was finally able to update his list…
MediaBuyerPlanner: The Wall Street Journal is trumpeting its success as the first anniversary of its Weekend Edition approaches, and by some accounts, media buyers are happy with the publication, too – at least for their own reading enjoyment.
Andrew Swinand, president and chief client officer, St…
MediaBuyerPlanner: Inc. magazine’s 25th Anniversary Inc. 500 issue will have a total of 99 advertising pages – an increase of eight percent over last year. The Inc. 500 will be published in September and hits newsstands today.
The eight new 2006 advertisers in Inc. debuting in this 500 issue are …
MediaBuyerPlanner: The poker playing world has signed a new sponsor, Bic Lighter, which will become “the official lighter of the World Series of Poker.”
In a campaign titled What’s Your Poker Face, Bic will have convenience store displays, poker-themed lighters and packaging and branded playing ca…
MediaBuyerPlanner: JC Penney plans to test the use of live content in two television ads during the Video Music Awards.
The two spots are part of Penney’s sponsorship of the Awards on MTV, and make up the tail end of the retailer’s back-to-school push. The spots show the inside of a child/teen’s b…
MediaBuyerPlanner: Real estate ads in newspapers, which last August were reported to be growing dramatically, may be on the verge of a decline.
By Aug. of 2005, Belo Corp., owner of the Dallas Morning News among others, reported that real estate ads were up 34 percent from the previous year. But n…
MediaBuyerPlanner: Nordstrom Direct has announced plans to nearly double the size of its customer service and fulfillment centers in Cedar Rapids, Iowa.
Thanks to rapid online and catalog sales, Nordstrom Inc. will hire more than 500 additional fulfillment and contact center employees when it expa…
MediaBuyerPlanner: AOL Radio will begin carrying Bob Dylan’s weekly XM show Theme Time Radio Hour today. In addition, Dylan fans can catch 18 “Theme Time” shows back-to-back as part of XM’s weekend-long marathon, which will be simulcast on AOL Radio beginning Friday, September 1. This is the firs…
MediaBuyerPlanner: Fox has sold most of its inventory for its Sunday afternoon NFL telecasts, putting it ahead of where it stood last year at this point.
About 85 percent of the inventory has sold, at price increases in the high single digits, according to Mediaweek. Wireless/telecommunications, r…
MediaBuyerPlanner: Nielsen Media Research plans to pay members of Spanish-speaking households more money than other households who agree to be a part of its TV ratings sample, with the goal of boosting the number of Spanish-speaking households and making its sample more representative of the U.S. …
