MediaBuyerPlanner: As consumers spend more time out of their homes, advertisers seek to find them wherever they go, and conveyor belts at grocery stores are the next stop for ads.
EnVision Marketing Group, a new company with a patented system to print digital, photo-quality ads directly on conveyo…
Archive for August, 2006
Thursday, August 17, 2006
EnVision Testing Ads on Grocery Store Conveyor Belts
New Publisher of ‘Vanity Fair’ Announced
MediaBuyerPlanner: WWD’s president of Media Worldwide, Edward Menicheschi, will succeed Alan Katz as publisher of Vanity Fair. A new president for Media Worldwide has not yet been named. The news follows months of speculation on who Katz’s successor would be.
Katz joined Vanity Fair from the now-d…
Campaign against Drunk Driving Steers Clear of Newspapers
MarketingVOX: The U.S. Department of Transportation is launching an $11 million ad campaign, the largest ever to combat drunk driving, and newspapers won’t see any of it.
The U.S. DOT ads will run on TV, radio and the internet, reports Editor&Publisher (via MediaBuyerPlanner). The ads “will run n…
Rumors Confirmed, Mediabistro.com for Sale
MarketingVOX: Mediabistro.com has officially been put in play, writes BtoB Online. Media investment bank DeSilva & Phillips is seeking buyers for the site, which is reportedly projected to generate $6 million in revenue this year and $8 million in 2007.
The networking, jobs and news site for journ…
Epsilon Interactive Acquires Big Designs
MarketingVOX: Email marketing and technologies firm Epsilon Interactive has bought Big Designs Inc., reports DM News. Terms of the deal were not disclosed. Big Design clients include Warner, A&E Networks and American Express.
Big Design president Anthony D’Elia has been named senior VP-chief creat…
Interep Launches Viral Video Network
MarketingVOX: Interactive Video Network (IVN), an Interep Interactive company, plans to launch a new video network called the Viral Video Network, offering a single point of contact enabling advertisers to place marketing-related video in front of large audiences, the company announced.
IVN will g…
Current TV Planning Broadband Channels
MarketingVOX: Current TV, a pioneering effort in user-generated content initiated by “internet inventor” and erstwhile presidential candidate (some claim actually elected) Al Gore, will be launching several broadband channels.
Current TV’s expansion with new broadband channels – believed to be ad-…
MySpace, Facebook Point Way for Jeep Compass
MarketingVOX: Jeep has launched an interactive campaign for a concert series promoting its smallish SUV, and it’s relying heavily on MySpace and Facebook.
DaimlerChrysler’s Jeep is next week launching a nationwide concert series (“Uncharted: The Jeep Compass Music Tour”) to promote the launch of t…
Top Brands Sponsor AOL, Burnett ‘Gold Rush’
MarketingVOX: AOL has announced five big-name sponsors for “Gold Rush,” its new multiplatform reality show.
The online/offline TV-based game/contest/reality show, developed by AOL and reality show pioneer Mark Burnett, will be sponsored by Best Buy, Chevrolet, Coca-Cola Zero, T-Mobile and Washingt…
CBS Evening News Online Simulcast Starting Sept.
MarketingVOX: In a first for U.S. broadcast news, “CBS Evening News with Katie Couric,” which debuts Sept. 5, will be streamed online – while it’s being broadcast – writes paidContent. Registration is required and newscasts are available when they air in the online user’s time zone. Ad-supported, …
