MarketingVOX: Roman Catholics shunned by the official church because of divorce or sexual orientation are “renting” married priests online.
The rent-a-priest website, based on a national database known as “God’s Yellow Pages,” offers believers access to some 2,500 Catholic priests, writes Reuters….
Archive for August, 2006
Thursday, August 31, 2006
Desperate Catholics Turn to Online Rent-a-Priests
Starbucks Email Promo Gets out of Hand
MarketingVOX: Starbucks withdrew an email promotion after it went super-viral, becoming too successful.
Starbuck’s “Try your coffee” promotion offered customers a free drink through Sept. 30, writes DM News. The email was sent to a relatively small group of Atlanta employees and partners on Aug. 2…
Real Estate Agents Slowly Moving Ad Spend Online
MarketingVOX: Real estate agents are spending more money on advertising, and more of it online, according to a new report from Classified Intelligence.
The study points to a continued movement away from traditional print media and newspaper classifieds toward online free listing sites such as Goog…
DeNunzio Named Draft FCB NY President
MarketingVOX: Peter DeNunzio, general manager of global clients at WPP Group’s OgilvyOne, will be president of Draft FCB Group’s New York office.
IPG’s Draft FCB confirmed the appointment of DeNunzio, writes AdWeek; on Sept. 11 he will succeed Steve Centrillo, who had been CEO of FCB, New York – a…
TiVo Partners with Omnicom, Tops Analyst Estimates
MarketingVOX: TiVo has announced an advertising and market research deal with Omnicom Media Group in the wake of better than expected 2nd Quarter financial results.
TiVo’s newly created Audience Research and Measurement (ARM) unit will be the focus of the partnership with Omnicom’s OMD and PHD, wh…
MSN to Stream CW Primetime Shows
MarketingVOX: The CW network and MSN have agreed to stream the first episodes of CW primetime series on the portal before their TV premieres.
The CW-MSN agreement is not yet finalized and exactly when and which shows will be streamed are subject to change, MediaWeek reports. America’s Next Top Mod…
EA Offers In-Game Ads via Massive, IGA
MarketingVOX: Electronic Arts will serve dynamic advertising within several of its titles through Microsoft-owned Massive Inc. and privately held IGA Partners. EA sports titles, such as Madden Football, are not included.
Massive will begin serving in-game ads within the latest version of the popul…
Microsoft Pilots ContentAds – AdSense Rival
MarketingVOX: Microsoft is conducting a closed beta test for an advertising program for placing text ads on publishers’ sites.
Microsoft’s adCenter has sent out a limited number of invitations to advertisers for the pilot test of the program – ContentAds – which will initiallyplace contextual ads …
Dick Cavett: The Original Blogger
My 14-year-old son, born in 1991, is certain he was born two decades too late. So, lately, he’s been bringing himself up to speed on the culture of the 1970s: the music (The Doors, Grateful Dead), the literature (Gore Vidal), events that defined the decade (Vietnam, Woodstock) and Dick Cavett….
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Ask Dr. Z
Watching Daimler Chrysler’s new ad campaign unfold, has been quite interesting. It will be even more interesting to see whether this latest marketing concept works….
It appears that a number of consumers think Dr. Z is a fictional character that ad agency BBDO created, hiring an actor to portray…
