MarketingVOX: Agency.com has withdrawn from the review for Subway’s interactive assignment.
After having invited widespread disparagement, along with some kudos, for posting a Subway pitch video on YouTube, Omnicom’s Agency.com apparently withdrew when it reached the finals of a conflicting accoun…
Archive for August, 2006
Friday, August 25, 2006
Agency.com Sidesteps Subway
CW: Free to Launch $50 Million Ad Campaign
MarketingVOX: UPN and WB successor CW, the broadcast network named after parents CBS and Time Warner, will be officially launched on Sept. 20 – and the parent companies are going all out with an ad campaign to make sure everyone knows about their new baby.
The CW branding campaign, with the taglin…
Billboards Send CBS Show Clips to Mobile Devices
MarketingVOX: CBS is using Bluetooth technology to stream clips of some of its shows to consumers’ cell phones directly from billboards, as consumers pass by.
Because Bluetooth technology does not require connectivity to the internet, travelers can download clips from CSI, Shark, Smith, Jericho an…
Advertisers: Pesky Click Fraud Is Cost of Doing Business
MarketingVOX: When last month Google began providing data on “invalid clicks,” some advertisers had their fears of click fraud confirmed – nevertheless they remain unfazed, writes MarketWatch, based on an informal survey it conducted of Google advertisers.
Like spam and viruses, click fraud may be…
Global Online Ad Spend to Surge 35 Percent
MarketingVOX: Merrill Lynch on Thursday upped its 2006 outlook for global online advertising spend, but slightly lowered its growth forecast for 2007.
Online advertising spend worldwide is forecast to reach $11.6 billion, an increase of 35 percent from 2005; previously, Merrill Lynch had predicted…
10 Things You Didn’t Know About Eric Kintz
Last Friday’s offbeat profile of Andrea Learned sparked some fun comments and conversation, particularly for a beautiful Friday in August when we probably all should have been outside of the range of Internet access….
This week, Eric Kintz bares it all (more or less). But only as far as the inne…
Protecting Your Personal Brand
This is Zoë Goldring here, one of the JobGals over at JobSyntax with the honor of posting for Harry this week….
The big kerfluffle made by Apple and Google recently to protect their brand names (thanks for the lead Heather), got me thinking again about personal brand and protecting your name ….
Baby Boomers: Adopting New Communication Channels or Are We Just Too Tired?
At a local PR seminar this week, the speaker discussed a few of his company’s corporate case studies, most of which focused on new technology and communication channels….
It isn’t the first time I’ve heard marketers refer to their PR activities in podcasting, online social sites (like MySpace), …
Thursday, August 24, 2006
Where Are the Clients in Competitive Intelligence?
Last night, I saw a 30-second TV ad called “Business: Inspiration” on Visa’s new “Life takes Visa” campaign….
Maybe my brain has been cramped these past few days, but I reacted as negatively to this pitch as I did to seeing yesterday the marcom materials for Jeffrey Gitomer’s new book. (And I’m…
Do press releases belong on social media sites?
MarketWire has announced that they will give clients/customers the option of distributing press releases to social media sites like Digg, Newsvine, and other related sites….
My friend B.L. Ochman doesn’t like the idea (at all, in the least, etc).
I’m not so sure. Will the users of those sites j…
