MarketingVOX: The worldwide market for online video content will grow tenfold in the five years leading to 2010, according to a report released Wednesday.

The market for online content services worldwide is expected to expand by a factor of 10, growing from about 13 million households during 2005 to more than 131 million households by 2010, reports high-tech market research firm In-Stat (via MediaPost). Of all broadband households today, 12.8 percent are already regularly viewing professional content via online content aggregators. The number of broadband households is expected to double between 2005 and 2010, to more than 413 million

In-Stat's research, "Online Content Aggregators - AOL, Google, Yahoo!, MSN, Apple - Slowly Defining the Future of Television," covers the worldwide market for online video services. The report asserts that consumers will very soon be able to access, on demand, a vast store of video programs. In-Stat predicts that this consumer-controlled delivery will be dominated by major content aggregators like AOL, Google, Yahoo, MSN and Apple.

"The future of television is slowly being defined online, where the big internet portals are finding ways to blend professional video with their high-touch services that follow consumers from screen to screen during the course of a typical day," says report author Gerry Kaufhold, In-Stat analyst.

"AOL, Google, Yahoo, MSN, Apple, major broadcast TV networks, pay-TV services and local TV stations are all working on ways to blend their video assets with personalized TV services."