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08.22.06

Google Again Confronts Click-Fraud Class Action Suit

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MarketingVOX: Google may have to fight yet another click-fraud-related class-action lawsuit, this time one filed in Pennsylvania.

Philadelphia lawyer Samuel Lassoff has filed a suit against Google in a Pennsylvania district court as both plaintiff and lead attorney in the case, reports ComputerWorld. A judge must now certify whether the suit qualifies for class-action status. Lassoff says he was the victim, between October 2005 and February 2006, of $1,000 worth of click fraud having to do with two websites he runs: winatshopping.com and coupons-and-promotions.com.

Lassoff practices law in Pennsylvania and New Jersey and says he thinks "anywhere from fifteen to a thousand people who aren't aware or who opted out of previous settlements" could join the suit once a judge certifies it, according to eWeek's Googlewatch blog.

Related stories:

- Google Challenges Click-Fraud Data, Auditing Firms

- IAB Developing Click Measurement Guidelines

- Google Click-Fraud Settlement Approved

- Google Reveals 'Invalid Click' Stats to Advertisers

- Google Click-Fraud Hearing Today; Report: Google Efforts 'Reasonable'

- Click Forensics: Click Fraud Up from Last Quarter

- Outsell: Advertisers Lost $800MM to Click Fraud in '05

- Yahoo Settles Click Fraud Suit

- Click Fraud Index: Fraud Less Than Expected

- Google, Yahoo Pummeled by Click Fraud Panel

- Click Fraud Doesn't Grow, but Marketers' Concern Does

- Firm Readies Free Click Fraud Detector




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