MediaBuyerPlanner: Forbes.com, a popular news site whether you accept its own reported figures of over 15 million unique visitors worldwide or comScore's number of just 13.2 million, attracts visitors thanks in part to its racy, provocative and wealth-obsessed lifestyle features that have little to do with business news, according to some competitors.

Such content is unlikely to be published in the print edition of the magazine, but have recently found a home online. For example, an article last week, titled Don't Marry Career Women, suggested that men who do are likely to be cheated on, have a dirty house and ultimately get a divorce. Responses called the post sexist and Forbes.com withdrew the article, later pairing it with an opposing view titled Don't Marry a Lazy Man, writes The New York Times.

The piece, renamed Careers and Marriage, was the site's most popular posting yesterday.

Such posts, along with other recent articles such as America's Drunkest Cities and Top Topless Beaches, do not make up a large part of the site's reporting, but they are popular with readers. Jeff Lanctot, vp and general manager of Avenue A Razorfish believes that such content could pose risks for the site if overdone, pointing out that "if it is a salacious Paris Hilton link that drops you at Forbes.com, that might be an issue" for an advertiser, he is quoted as saying.

However, James Spanfeller, chief executive of Forbes.com, points out that advertisers can specify what type of editorial content they wish to appear next to, so those seeking to be associated with hard business news would not be paired with the feature on topless beaches.