MediaBuyerPlanner: Eight O'Clock Coffee has launched a blog to increase brand awareness among coffee drinkers.

Called The Grind, the blog follows the storyline of a working mother of two who writes about her daily life. The blog will run for six to eight weeks and invites visitors to share gripes, life stories and thoughts about coffee , Promo reports.

Visitors can download a $2 Eight O'Clock Beans coupon and watch two TV spots that recently broke.

One spot, called Taste of Sunday Morning, includes customer testimonials. The other, Caffeinated Divas, highlights the results of a blind test between Eight O'Clock Original Ground Coffee and Starbucks' House Blend.

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