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MarketWire has announced that they will give clients/customers the option of distributing press releases to social media sites like Digg, Newsvine, and other related sites....
My friend B.L. Ochman doesn't like the idea (at all, in the least, etc).
I'm not so sure. Will the users of those sites just rebel? Will they ignore them? Who knows. It seems to me that the idea of the sites is to contribute to them information that others might find interesting.
Now, I do have a word of caution. Social networking sites are uncharted waters here. As much as I think it could be semi-successful, I think there is an equal chance that it could blow up in their faces.
Final word: watch and wait. Stick to your blog, press release page (make sure you blog about the press release ... blog not regurgitate), etc. See what, if any, fall out comes from this and be able to react then.
Tags: social media, blogs, press releases, pr
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Comments
This is nothing more than social tag spam. The right approach is to allow OTHERS to social bookmark/link your news for you, not do it yourself. Mass Digging your own site is, well, link whoring :)
On URLwire, I provide a means to allow readers to socially link the sites I announce, by including links via the Socializer. See this one for an example
http://www.urlwire.com/news/082306a.html
To me, the polite approach is to provide the means to allow others to bookmark the site, not force it on them.
Eric Ward
Posted by: Eric Ward | 08.24.06
My biggest fear is that we are becoming more and more a PC-driven, overly regulated, too-much-watched-by-big-brother nation. That said, is it time for someone to suggest media guidelines for the blogosphere? By creating a straw dog perhaps those who care and have something to contribute may do so, assuming that audience is reachable and reached.
Posted by: Lewis Green | 08.25.06