MarketingVOX: A social-networking site for Boomers went live Monday, featuring sections on fun, love, money, body - and obituaries, among others.

Founded by Monster.com founder Jeff Taylor, Eons.com caters to the 50-plus demographic, aiming to become their MySpace and Facebook, writes Reuters. "These are people who want to spend money to save time rather then spend their time trying to save money," Taylor is quoted as saying. The site offers interactive games, news on entertainment and hobbies, a longevity calculator and an obituary database that sends alerts when someone you know dies.

The site will create associations between members with similar goals, some of which, such as "take a trip to Hawaii," will serve as leads for marketers, writes ClickZ. Site partners hoping for such leads include Verizon, Hyatt, Liberty Mutual, Harrah's Entertainment, and Humana.

Eons.com will also offer standard display ad units as well as high-level sponsorships and targeted contextual placements. Its "Cranky" search engine, which uses Ask.com technology, will allow users to rate search results, some of which will be vetted by human editors.