MediaBuyerPlanner: Newsweek will reportedly get a new editor shortly after Labor Day.
Editor Mark Whitaker, who has been at the helm of the magazine since 1998, will move aside for Jon Meacham, currently the managing editor, sources told the New York Post. Whitaker is expected to remain with Newsw…
Archive for August, 2006
Thursday, August 31, 2006
‘Newsweek’ Names New Editor
Sirius Offers Improved Sound Quality Online, for a Fee
MediaBuyerPlanner: Sirius Satellite Radio plans to launch an online radio subscription service, dubbed Sirius Internet Radio Plus, for a subscription price of $12.95 per month for the base package.
The service will allow users to hear music played at CD quality – including music channels and selec…
‘Figure’ Overhaul Means More Editorial, Fewer Fashion Photos
MediaBuyerPlanner: The August issue of Figure, a Meredith Corp. magazine geared toward the “plus-size” woman, unveiled a new design, complete with a new format and a new editorial tone.
New sections in the magazine, now in its fourth year of publication, include articles by big-name authors, fewer…
Clear Channel: We Play More Unique Songs than XM
MediaBuyerPlanner: New statistics from The Media Audit show that certain terrestrial radio stations offer more diversity of playlists and programming than XM Satellite Radio, according to Clear Channel.
For the AAA format, for example, KBCO-FM (Denver) has aired 3,959 different song titles since J…
Act One Launches Online Query, Download System
MediaBuyerPlanner: Act One Lists has launched an online order entry system where users can query and download response and compiled consumer, lifestyle, business, executive, mortgage, new mover and new homeowner lists.
The new product, ListKwik, lets clients run queries and download the data thems…
Arbitron Begins Philadelphia PPM Rollout
MediaBuyerPlanner: Arbitron has begun installing its PPM system among Philadelphia-area consumers.
Arbitron is recruiting a panel of 2,040 consumers (age 6 and older) to carry the Portable People Meter, a cell phone-sized device that automatically detects inaudible station identification codes.
Th…
Us Weekly Launches Russian Edition
MediaBuyerPlanner: Us Weekly will debut a Russian edition, called US Magazine, on Sept. 4 that will appear in Moscow and St. Petersburg and across the former Soviet Union.
Wenner Media, which owns Us Weekly, is piggybacking on an arrangement the company already has to publish Rolling Stone in the…
GM Yanks Sponsorship from ‘Survivor’
MediaBuyerPlanner: General Motors, one of the first sponsors for the hit reality show Survivor, has pulled its sponsorship for the upcoming season, claiming that its decision has nothing to do with the show’s controversial new format, which will pit four teams of different races against each other…
Media Buyers Impressed with My Network TV
MediaBuyerPlanner: Media buyers who have seen clips of the shows from the new network, My Network TV, have been favorably impressed.
The network, created to take advantage of programming holes left when the CW was formed from the ashes of UPN and the WB, debuts Sept. 5 with two Monday-Friday drama…
Coke, Campbell Soup Join GM in Ditching ‘Survivor’
MediaBuyerPlanner: General Motors may be the largest Survivor advertiser to drop its sponsorship of the hit reality show, but it’s not the only one to do so.
Among several other advertisers who have said they will not return for the upcoming season of Survivor, which has drawn controversy for divi…
