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MediaBuyerPlanner: Business Information Network's report for April 2006 shows total revenue at business publications for the year-to-date up 1.18 percent compared to the previous year.
The Aviation, Aerospace, Military and Banking, Financial, Insurance categories led with 13.34 percent and 9.47 percent increases in revenue through the year-to-date. Monthly totals showed an increase in revenue of 2.9 percent over April 2005. Ad pages grew 1.48 percent for the month of April, thanks to strong category performers MFG, Processing and Travel, Business Conventions & Meetings increasing ad pages 14.34 percent and 9.1 percent.
"It is modest growth," said Gordon T. Hughes II, president and CEO of American Business Media, "but it is growth."
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