MediaBuyerPlanner: US Airways plans to sell ads on its air-sickness bags, The Associated Press reports. The new bags should appear in September. US Airways has not decided how much it will charge for the ads, and has only begun negotiating with companies that could be interested.

"They're in every back seat pocket," said spokesman Phil Gee. "We figure while it's there, why don't we make it multipurpose?"

"Little things like that work," said Michael Boyd, president of the Boyd Group, an aviation consulting group in Evergreen, Colo. "Barf bags have a lot of shelf life -- people aren't barfing as much in planes as they used to."

The ads could be for anti-motion sickness medications or other products immediately on the mind of someone who reaches for one of the bags. But Gee said US Airways will look for a wide range of product advertisements to put on its bags.