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07.18.06

'The View' Controversy Gives Show Ratings Boost

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MediaBuyerPlanner: ABC's The View got a big boost with the firing of Star Jones Reynolds. The show rose to fourth place in the ratings - its highest ratings ever - among viewers ages 18 - 49, MediaPost reports.

Its 18-34 numbers are up 17 percent from a year ago. Overall, ABC says that it is the only network to improve its numbers on women 18-34, versus a year ago.

CBS is still in the daytime-viewer lead with a count of 4.2million. ABC follows with 3.1 million, and NBC with 2.5 million.




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