MarketingVOX: Video-based entertainment website Heavy.com, aimed at a younger male audience, has launched a mock-news program featuring, among others, a sock-puppet correspondent and a Palestinian shock jock-ette.
Heavy.com’s new show, Heavy News, has begun offering original “news” video clips tha…
Archive for July, 2006
Thursday, July 27, 2006
Heavy.com Launches Mock News, BK Sponsors
Google Powers Radio Ads in Motor City
MarketingVOX: Search giant Google is planning to do for radio advertising what it did for search, and its ads are already on the air in Detroit.
Google-powered ads are being played on at least one radio station in the Motor City and are set to soon air all over, writes CNET, citing Google’s CEO as…
Social Link Tic Tacs, Anyone?
Social Linking (some call it “social annotation”) is when one person tells another person about a Web site, not by email or IM, but rather by using a third party service like Backflip or Del.icio.us.
Millions of people have accounts at services like these, and they are growing faster than you can …
Navigators, Explorers, and Engaged Participants
Last weekend I had three different kinds of interactive experiences. In each of them, I acted like three different kinds of people (more accurately mindsets)….
…A Navigator. An Explorer. And an Engaged Participant. Before I get into how I define these along with examples, allow me to make a fe…
Can You Define Marketing for the Small Business?
The title of this post is a question I field often. When I poll a room of small business owners I get lots of different answers, most, more or less, pointing to advertising or other lead generation activities….
To some extent the confusion comes from textbook definitions that don’t translate wel…
Wednesday, July 26, 2006
Dodge Sponsors DVD Sampler
MediaBuyerPlanner: Dodge has sponsored a DVD sampler inserted in Paste magazine’s August issue to promote its new Caliber SUV.
The DVD, “Dodge Caliber Music Tour of America,” includes live footage and videos from such artists as The Pixies, The Raconteurs, Calexico, Al Green, Son Volt, Josh Ritter…
Carat Hires Seven Search Marketers
MediaBuyerPlanner: Carat Fusion has expanded its search marketing capabilities with the hiring of seven search marketing professionals, including a new Director of Search Marketing for the West Coast.
Bill Mungovan has been hired to take a lead role in managing search campaigns for the agency’s we…
Inc., Fast Company Join Rapid Report
MediaBuyerPlanner: Inc. and Fast Company magazines will participate in the new Rapid Report circulation-reporting program launched this month by the Audit Bureau of Circulations (ABC).
The new reporting program is voluntary and allows consumer publishers to release top-line circulation data on an …
Smirnoff, Bond Announce Media Campaign
MediaBuyerPlanner: The partnership between Smirnoff Vodka and James Bond which began in 1962’s “Dr. No,” is being renewed in “Casino Royale,” set to release November 17, 2006.
The renewed alliance between Smirnoff and Bond will involve a fully integrated multi-million dollar media campaign, which …
Business Publication Revenue Flat
MediaBuyerPlanner: Business Information Network’s report for May 2006 shows total revenue year-to-date for business publications up a modest one percent compared to the previous year.
The Aviation, Aerospace, Military category led with a year-to-date revenue increase of 9.36 percent, followed by t…
