MediaBuyerPlanner: Martha Stewart Living Omnimedia has successfully navigated its trying times, according to the company, and is seeing significant gains in advertising revenues and new business opportunities.
While profits still aren’t on the horizon – the company anticipates an operating loss o…
Archive for July, 2006
Thursday, July 27, 2006
Martha Stewart Empire’s Losses Shrinking
Dr-411 Owner Faces 55 Years for Stealing Email Addresses
MediaBuyerPlanner: William Bailey, Jr, of Charlotte, North Carolina, faces a maximum possible sentence of 55 years in jail and $2,750,000 in fines if found guilty of illegally accessing the database and downloading contact details of 80,000 members of the American College of Physicians (ACP) in Ph…
My Coke Rewards Doesn’t Pass Consumer Taste Test
MediaBuyerPlanner: Coca-Cola is facing unhappy customers due to the management of its consumer loyalty program, My Coke Rewards, which launched in February.
Chat boards and message boards point out problems with point values, disappearing prizes, wish lists and expiration dates, some even referrin…
Metallica Capitulates to iTunes, Napster
MarketingVOX: Metallica has decided to compromise the artistic integrity of its albums in return for materialistic gain from digital sales of its singles.
Metallica, perceived as the bane of Napster and heavy-metal foe of all things digitally downloadable, has cast aside principle and cast its lot…
Madhens Helps Publishers Auction Timeshare Ads
MarketingVOX: A new company, Madhens, is planning to auction off graphical ad space on web pages for a set period of time.
“Madhens is a new kind of Internet ad server. Our publishers sell timeshares. Our advertisers bid on them. There is no click fraud.” That’s the premise of Madhens, as proclaim…
Starbucks Hopes Mobile Promo Picture Perfect
MarketingVOX: Starbucks is halfway through its first major foray into mobile marketing, encouraging people to use their camera phones as part of a scavenger hunt.
Participants in the promotion – the “Starbucks Summer Pursuit” quiz and sweepstakes – receive SMS questions and reply via text or by se…
Friendster Patents Could Make Enemies
MarketingVOX: Pioneering social-networking site Friendster may soon be making enemies rather than friends as a result of a patent it was recently awarded.
Friendster last month received a patent related to searching for people online based on their relationships, and expects to soon be awarded ano…
MindShare Wins Napster Media Account
MarketingVOX: MindShare has landed Napster’s U.K. media buying and planning business, beating out sister agency and incumbent Mediaedge:cia.
Napster plans to increase the amount of its online spend and briefed agencies to form a strategy to drive new users to its website, writes Brand Republic (vi…
FCC: Broadband Subscriptions Surge
MarketingVOX: The number of U.S. high-speed internet connections surged in 2005, according to a Federal Communications Commission report (pdf) released Wednesday.
High-speed internet lines increased 33 percent (or 12.3 million lines) last year to 50.2 million lines, the FCC reported (pdf), with mo…
Denuo, ViTrue Partner for User-Created Ads
MarketingVOX: Publicis Groupe’s new-media consultancy Denuo has partnered with user-created advertising platform ViTrue.
Denuo will introduce ViTrue to Publicis agencies and clients, as well as assist the startup in enhancing its platform, which allows brands to tap into user-generated creative fo…
